Posts

Showing posts from August, 2011

Shakespeare's King Lear & Hurricane Irene

Image
Blow, windes, & crack your cheeks; Rage, blow
You Cataracts and Hyrricano’s, spout,
Till you haue drench’d our Steeples, drown the Cockes.
You Sulph’rous and Thought-executing Fires,
Vaunt-curriors to Oak-cleauing Thunderbolts,
Sindge my white head. And thou all-shaking Thunder,
Strike flat the thicke Rotundity o’ th’ world,
Cracke Natures moulds, all germaines spill at once,
That makes ingratefull Man.

Stockhausen In Freundschaft – work in progress

Image
Working again on the Stockhausen piece for solo clarinet, In Freundschaft. The installation photo above shows two large paintings together with smaller sketches. The painting on the right wall measures 96 x 42 inches, while the painting on the back wall measures 72 x 48 inches. These are derived from the "master painting" (67 x 108 inches) seen below.
None are intended to be the definitive, or final work in this series, as it still a work in progress. These pieces started life as interpretations or responses to a piece of music, but there comes a point in the creative process where the painting grows and matures and develops a life of its own and leaves the home, so to speak.

The main challenge is how to represent the linearity of music on a single rectangle and the solution might be a series of paintings. I have made a series of linear drawings in book form, where the pen behaves like an oscilloscope of sorts. One may argue that there is just as much potential in a single pa…

En homenaje a Jorge Luis Borges, born August 24, 1899

Image
"Es una locura laboriosa yempobrecedora la locura de escribir libros muy extensos desarrollando durante quinientaspáginas una idea que puede ser contada perfectamente en cinco minutos de narración oral. Lamejor forma de ocuparse de ellos es hacer como que esos libros ya existen y ofrecer un sumario, un comentario".
"It is a laborious madness and an impoverishing one, the madness of composing vast books - setting out in five hundred pages an idea that can be perfectly related orally in five minutes. The better way to go about it is to pretend that those books already exist, and offer a summary, a commentary on them."

From the  Introduction to El jardín desenderos que se bifurcan(The Garden of Forking Paths)

Marketing and selling your art online – part two

Image
Building your profile

Standing out from or above the crowd is a challenge, to do so online is an even greater challenge, as the crowd is measured in thousands if not millions.

Your customers need to be able to find you and your art online. They do this in a number of ways: by going directly to your Web site, online gallery, blog or whatever, following a link, or searching for you or related subjects. Web site analytics will reveal where direct traffic and referrals are coming from, and what keywords are used when searching. Use your URLs everywhere, and link them. Add them to your e-mail signatures and use your domain's e-mail service e.g. contact david@solmentes.com and people will know where to find you and your work. Ask for reciprocal links with other Web sites, comment on posts, submit your URL's to the search engines directly.

Searching
“What are your customers searching for” begs the question “what are they looking for?” Are they looking for information or advice, or t…

Marketing and selling your art online – part one

Image
Order this print today and have it hanging on your wall next week!

How to market and sell your art online? That is what I entered into the Google search box and in a roundabout way have discovered a whole new world of possibilities.

Marketing is about satisfying customer needs profitably. So to begin you have to ask what are you selling, who are your customers, where are they, and what do they want to pay: it's the four p's – product, people, place and price.

If I earned a penny, or even better a dollar every time someone commented on my work with a "WOW" (in particular when viewing the new digital flowers in the Florilegium Solmentes portfolio), I would be a wealthy man. How can one turn those comments into sales?

I decide to offer the flower prints as signed limited edition prints for $200 each, $150 each for two or more. There was the stumbling block: price. Apart from a strange antipathy towards digital prints such as these (do people realize it took me just …